What AI tools will help you save time in marketing?

AI has become an invaluable support for marketers. With AI tools, you can automate repetitive tasks, create content faster, and reach customers more effectively. If you're tired of manually setting up campaigns, spending hours analyzing data, or writing posts from scratch, AI can take over these tasks, letting you focus on strategy and growth.

What exactly will you gain?

AI tools can generate content, segment audiences, analyze campaign performance in real time, and support customer service. For small teams, this means huge time and resource savings. In this article, you’ll find the best tools to help you work faster and more efficiently – from content creation and analytics to campaign automation.

Benefits of AI in Marketing

AI is transforming marketers' daily work by solving real problems they face every day. Below are four key benefits AI brings to marketing.

1. Automation of repetitive tasks Daily tasks like scheduling posts, setting up ads, or sending emails can take up a lot of time. AI automates these activities – you just set it once and let the algorithm do the rest. For example, an email automation tool can send personalized messages to new subscribers or clients automatically. Instead of handling every step manually, you simply monitor results and make small adjustments.
2. Personalization AI allows you to tailor communication to individual recipients at a scale that would be impossible manually. AI algorithms can personalize email content, ads, or offers based on user preferences. For example, an AI tool analyzes user behavior on a website and suggests the most relevant products or content. Customers feel better understood, which often leads to greater engagement and higher conversion rates.
3. Data analytics Instead of spending hours reviewing reports, AI can analyze large amounts of data in minutes and highlight the most important insights. This helps you quickly understand what’s working and what needs improvement. For example, an AI-powered analytics tool can track campaign performance in real time and automatically suggest adjustments, such as reallocating ad budgets to maximize ROI.
4. Cost efficiency AI also helps lower marketing costs by reducing the need for manual work. Through automation, marketers can shrink their team sizes or focus on more creative projects instead of routine tasks. For instance, an AI-powered campaign can optimize ad spending in real time, making budget use more efficient.

These four benefits show how AI improves marketing on multiple levels. Next, we’ll go over specific tools that help you achieve these results in practice – from automation and personalization to effective data management.

10 Best AI Tools for Marketing in 2024 – Examples and Use Cases

Jasper AI and Copy.ai – Content Creation Tools

Jasper AI and Copy.ai are popular tools for quick content generation. They help marketers produce everything from blog posts to product descriptions without writing everything manually. Both use advanced AI to generate content based on simple user input. Just enter a few keywords or a topic, and Jasper AI or Copy.ai will prepare a blog outline, social media post, or even a complete article.

For example, if a marketer needs a quick blog post about the latest industry trends, they can use Jasper AI to generate the content in minutes. It’s especially useful when producing large volumes of content under time pressure. Similarly, Copy.ai has a rich template library to auto-generate product descriptions or ad content tailored to specific goals and styles.

Surfer SEO and Clearscope – SEO Optimization

Surfer SEO and Clearscope help optimize content for search engines, aiding marketers in boosting visibility. By analyzing keywords, content structure, and competitors, these tools suggest how to create content that ranks higher in search results.

Surfer SEO, for example, analyzes top results for a given keyword and recommends ideal content length, heading structure, and keyword frequency. Clearscope evaluates a text's "topical completeness," pointing out missing elements and suggesting additional relevant phrases.

These tools are perfect when you want to quickly create an article with high ranking potential in Google. They help align your content with search engine algorithms, boosting organic traffic.

HubSpot and Zoho CRM – Campaign Automation and CRM

HubSpot and Zoho CRM are comprehensive CRM tools that support campaign automation and effective customer relationship management. Both platforms help marketers personalize messaging and track customer interactions, enabling more engaging campaigns.

For example, HubSpot segments audiences based on behavior and automatically sends personalized emails. If a user visits a product page, HubSpot can follow up with a reminder or a promotional message. Zoho CRM offers similar features and includes an AI assistant, “Zia,” which helps analyze customer behavior and predict their needs. This makes it easier to focus on high-value leads and tailor communications.

Google Analytics 4 and Looker – Analytics and Data Visualization

Google Analytics 4 and Looker are tools for analyzing and visualizing data that help marketers understand user behavior and measure campaign effectiveness. With advanced analytics, these tools let you track purchase journeys, engagement, and campaign performance in real time.

Google Analytics 4 (GA4) is especially useful for website behavior analysis – for instance, identifying which pages generate the most traffic and which campaign elements perform best. Thanks to AI, GA4 detects key behavior patterns and auto-generates reports for quicker decision-making.

Looker allows you to visualize data clearly, helping marketing teams interpret complex information. Interactive dashboards let you track campaign results, analyze ROI, and present performance insights to stakeholders easily.

Canva (Magic Design) and DALL·E – Graphic and Video Creation

Canva and DALL·E significantly speed up the creation of appealing graphics and videos for marketing. With AI support, both tools allow marketers to create visual content without needing professional designers.

Canva’s Magic Design feature offers templates that auto-adjust based on user input. Enter your text and choose a style, and Canva will generate a polished visual — perfect for social media, newsletters, or ads. For example, you can create an Instagram post in minutes using prebuilt templates.

DALL·E, developed by OpenAI, generates images based on text descriptions. If you need a unique illustration or creative visual for a campaign, just type a few keywords, and DALL·E will create a matching image. It’s perfect for eye-catching, original content.

ChatGPT – Customer Service and Auto-Responses

ChatGPT is an AI tool that’s great for automating customer service, enabling businesses to respond to inquiries quickly and efficiently. Its advanced language model answers naturally, making customers feel understood.

For instance, an e-commerce brand can use ChatGPT to answer common questions about orders, returns, or shipping status. The chatbot can also recommend products based on past purchases or interests, increasing conversion rates.

Personyze and Dynamic Yield – Marketing Personalization

Personyze and Dynamic Yield are AI tools that enable advanced content personalization in marketing. They let marketers tailor website content, mobile apps, and emails to user preferences and behavior. This kind of personalization boosts engagement and can significantly increase conversion rates.

Personyze analyzes user behavior – like clicks, purchase history, or time spent on-site – to create dynamically tailored offers and recommendations. For example, an online store can show recommended products based on past purchases.

Dynamic Yield allows even more advanced personalization – marketers can change site elements like headlines, images, or calls to action depending on user preferences. This means every visitor sees a tailored version of the site, increasing engagement and campaign effectiveness.

Zapier and Notion AI – Project Management and Task Automation

Zapier and Notion AI help automate everyday tasks and streamline project management. They let marketers automatically transfer data between apps, organize notes, and track campaign progress – saving time and boosting productivity.

Zapier connects various apps, enabling automated actions like sending form leads directly to a CRM or creating calendar tasks from new emails. For example, when someone signs up for a newsletter, Zapier can auto-add them to a mailing list and notify the sales team.

Notion AI, on the other hand, is a powerful tool for organizing team knowledge and work. It can analyze notes, summarize content, and auto-organize information into databases. For instance, if a team is brainstorming campaign ideas, Notion AI can collect and turn those ideas into a task list.

Seventh Sense – Email Marketing Automation

Seventh Sense is an AI tool designed to automate email marketing. It helps optimize send times to reach recipients when they’re most likely to open emails. By analyzing user engagement, Seventh Sense personalizes delivery times to maximize email performance.

For example, if your audience opens emails at different times, Seventh Sense sends emails at each recipient’s ideal moment. This is especially useful for campaigns aimed at increasing open and conversion rates.

Using Seventh Sense, marketers can improve open rates and avoid emails getting lost in crowded inboxes.

Synthesia and Murf AI – Video and Audio Creation

Synthesia and Murf AI let you quickly create personalized video and audio content – perfect for marketing campaigns. These AI tools generate professional recordings without needing a full production team, saving time and cutting costs.

Synthesia creates videos with digital presenters who read your script. For instance, a business can use Synthesia to produce a welcome video for new clients, personalizing it with their names or preferences. Murf AI specializes in generating audio narration – just type your script, and Murf will produce a natural-sounding voice in your chosen language and tone.

New AI Trends in Marketing for 2024

In 2024, AI is moving toward even more personalization, faster data analysis, and fully automated campaigns. These trends aim to improve customer communication, increase campaign effectiveness, and better target audiences.

1. Hyper-Personalization

Hyper-personalization means tailoring marketing messages to each user’s unique preferences and behavior. With AI, companies can analyze real-time data and deliver highly relevant content instantly. Example: an online store dynamically adjusts its product recommendations based on browsing history or previous purchases. This boosts conversion rates by showing users content that truly interests them.

2. Real-Time Predictive Analytics

Predictive analytics helps forecast customer behavior based on past data. With this, companies can better understand user needs and adjust campaigns accordingly. For example, an analytics tool can predict that a user is close to making a purchase and auto-launch a targeted offer. This enables data-driven decision-making at scale.

3. Full Marketing Automation

Full automation allows campaigns to run continuously with minimal human input. AI can adjust campaigns based on performance — changing email timing, content, or reallocating ad budgets on the fly. Example: an AI system tracks campaign performance and shifts resources to the best-performing channels. This makes marketing more precise and lets teams focus on strategic work.

These three trends – hyper-personalization, predictive analytics, and campaign automation – show how deeply AI can transform marketing and adapt it to the needs of modern consumers.

Summary and Tool Selection Tips

Using AI tools in marketing brings many benefits: increased team efficiency, better customer engagement, and optimized campaigns. Automating repetitive tasks, personalizing content, and analyzing data in real time helps companies move faster and more effectively – all while reducing costs.

Why adopt these tools?

They free marketers to focus on strategy instead of manual work. AI boosts productivity and improves audience targeting, which translates into better campaign results.

How to choose the right tools?

• Company size: Small businesses may prefer all-in-one tools like HubSpot. Larger teams may need dedicated tools for data or campaign automation.
• Budget: Some tools like Canva or Zapier offer free basic versions. Others, like Surfer SEO, may require investment.
• Campaign type: Email-heavy businesses may benefit more from tools like Seventh Sense. Content-driven teams may prefer Jasper AI.