Marketing actions are strongly influenced by psychology. Understanding your clients’ personas will help you elevate your KPIs and [reach your application goals](/it-services). One of the topics we would like to address today is the psychology of color. It defines the perception of your brand by your consumers based on colors that you have used in your design - are they willing to trust you and make a purchase? How do they perceive a “dark mode” design that is based on black and gray colors? Will green CTA button generate more conversions than a red one? How about yellow?
When choosing a software development company for your project, there are many elements you need to consider. Reviews, past partners, the technology stack; these are just a few examples. Many non-technical firms forget about one of the more important aspects: project management. Sure, the […]
If you are browsing our website, you have certainly heard about WordPress. It’s the most popular CMS (content management system) in today’s Internet – as stated in the w3techs.com survey, over 64.5% websites (over 450 million!) using any CMS are running on WordPress. This is about 40% of all Internet websites with more than 58000 […]
Design: a funny little word, isn’t it? What does it mean, exactly? Why do we keep mentioning it when you ask us for help creating a website? To be honest, the word itself is quite difficult to explain. The Cambridge English Dictionary describes it as either a drawing, a set of drawings, or the way […]
If you are not a software developer, building your brand-new, custom web application or upgrading your current one will require you to discuss your project with the project manager or your development team.
In many cases, mobile apps can boost your eCommerce sales by offering your clients an additional way to keep in touch with your business. There are many great examples of mobile applications that allow users to access your service in every moment and place of the Earth – some of good examples would be social medias like Facebook, Instagram or LinkedIn, and eCommerce apps like Amazon or Zalando.[...]
