An Empathy Map, or empathy map, is a tool used in UX/UI design that focuses on a deeper understanding of users. This tool helps designers and development teams step into the users' shoes and understand their experiences, needs, motivations, and challenges. The Empathy Map is crucial for creating products that truly resonate with users and address their
Marketing actions are strongly influenced by psychology. Understanding your clients’ personas will help you elevate your KPIs and [reach your application goals](/it-services). One of the topics we would like to address today is the psychology of color. It defines the perception of your brand by your consumers based on colors that you have used in your design - are they willing to trust you and make a purchase? How do they perceive a “dark mode” design that is based on black and gray colors? Will green CTA button generate more conversions than a red one? How about yellow?
