What is Digital Transformation?
Digital transformation is a strategic process increasingly seen as a tool for business growth rather than just cost reduction. It involves implementing modern technologies to improve company operations, increase efficiency, and enhance competitiveness.
The primary goals of digital transformation are often revenue growth and cost optimization—achieved through process automation, AI implementation, and data analysis using information your company may already have.
Digital transformation is not just about adopting new tools—it also involves changing the way an organization operates, including business processes, organizational culture, data management, and customer interactions.
What Are the Benefits of Digital Transformation?
Increased Operational Efficiency
Digital transformation enhances efficiency by automating processes, improving data management, and eliminating unnecessary operations. The implementation of modern technologies such as digital document workflows, collaboration platforms, and ERP systems enables better work organization and reduces operational costs. Companies that successfully adopt digital transformation achieve higher productivity and improved adaptability in a dynamic market.
Operational Cost Optimization
Companies undergoing digital transformation can significantly reduce expenses related to manual processes, operational errors, and inefficient resource utilization. Automation minimizes repetitive tasks, while data analysis supports better financial decision-making. More businesses are recognizing that digital transformation not only leads to cost savings but also improves profitability.
New Growth Opportunities
Digital transformation is not just about process optimization—it often involves implementing modern solutions that create new revenue streams. Companies leverage technology to introduce subscription models, automate digital platforms like B2B e-commerce, or develop entirely new services. Digitization reduces scaling and market entry costs, which in the long run increases competitiveness and lowers customer acquisition costs.
New and Improved Services for Your Customers
Customers expect fast, personalized service and multi-channel access, and digitalization makes this possible. Digital transformation enables the creation of new services that give businesses a competitive edge. Analytical tools and CRM systems allow for precise customer segmentation and automated communication, leading to higher conversion rates, improved NPS, and increased average order value.
When Should You Undergo Digital Transformation?
You Notice a Decline in Competitiveness and Your Competitors Are Adopting Modern Solutions
If your competitors have already implemented digital solutions, while your company still relies on outdated, time-consuming processes, you will eventually lose your market position.
Companies using automation, data analysis, and AI make decisions faster, manage costs more effectively, and offer more profitable services. If your business fails to keep up with this trend, customers may gradually shift to more modern companies that provide higher-quality services at a lower cost.
Modern Companies Use Technology to Stay Ahead
Innovative businesses not only manage data more efficiently but also leverage technology to predict trends and make better decisions. Failing to invest in digitalization means being pushed out of the market by more agile competitors.
Adopting new technologies is not just about keeping pace with the competition—it’s an opportunity to set trends and attract new customers. However, many companies only begin investing in digital innovation after realizing they are losing clients to more advanced competitors.
Digital Transformation is No Longer an Option—It’s a Necessity
Digitalization improves operational efficiency, cost optimization, and enables new business models such as online sales and subscriptions. In today’s business environment, digital transformation is essential for maintaining competitiveness and sustainable growth.
New Customers Expect Better Service, but Your Team Struggles with Current Demand
If your customers have increasing expectations for speed, convenience, and personalized service, but your company is unable to meet them, it’s time for digital transformation.
Consumers and business partners are accustomed to user-friendly platforms, automated support, and instant responses. If your sales and customer service processes fail to deliver this experience, your business is at a disadvantage. Implementing CRM systems, AI-powered chatbots, and data analytics can improve conversion rates, enhance customer understanding, and provide precisely what they need.
Customers Won’t Wait – They’ll Choose Faster, More Convenient Alternatives
The reality is that customers won’t wait days for a response or navigate complex sales processes if they have other options. Companies that adapt their operations to modern service standards build customer loyalty and increase sales.
Lack of Digitalization Means Losing Touch with Customers
Without digital tools, companies risk losing valuable insights into customer behavior and preferences. Personalized offers and automated service can increase order value, improve customer retention, and enhance overall satisfaction.
Businesses that invest in modern CRM systems and sales automation gain better control over the customer lifecycle and can respond to their needs more quickly and effectively.
Your Business Wants to Scale, but Process Complexity is Holding You Back
Expanding into new markets, increasing production, and acquiring more customers becomes much smoother with digitalization.
Growing a company without technological support leads to operational chaos, the need for more staff, and rising costs. Digitalization allows you to automate order management, synchronize supply chains, and integrate accounting or warehouse systems, enabling business growth without unnecessary expenses and minimizing human errors.
Scaling Without Digital Tools Increases the Risk of Errors
Without the right digital tools, businesses struggle to keep up with demand, leading to errors in service delivery. Automation improves logistics management, reduces mistakes in deliveries, and optimizes inventory levels. Companies that base their growth on data and technology can adapt dynamically to changing market conditions.
ERP Systems and AI Help Scale Without Increasing Costs
ERP systems and AI implementations enable better resource planning and optimization, allowing businesses to scale efficiently without significant cost increases. Companies that fail to invest in technology often encounter operational barriers that prevent cost-effective expansion.
You're Collecting More Data, but You're Unsure If It's Secure
Every organization stores an increasing amount of data—from customer information to confidential financial records—which also raises the risk of cyberattacks and regulatory non-compliance.
If your company does not invest in cybersecurity, it can become an easy target for hackers, leading to data breaches, financial losses, and a loss of customer trust. According to a KPMG report, 45% of organizations claim to be well-prepared for the NIS2 directive, yet in 2023, 66% of companies reported at least one cybersecurity incident.
New Regulations Demand Higher Security Standards
Regulations such as GDPR, NIS2, and KSeF require businesses to adapt their systems to meet new security and reporting standards. Digital transformation enables the implementation of advanced security measures, including data encryption, access management, and real-time threat monitoring.
Cybersecurity is an Investment, Not an Expense
Investing in cybersecurity is a critical component of business stability, not just an operational cost. Companies that ignore IT security risk hefty fines and losing their competitive edge to better-protected businesses. Additionally, as compliance becomes a key differentiator, customers are increasingly choosing companies that adhere to cybersecurity best practices.
Operating Costs Are Growing Faster Than Revenue
If your company is losing time and money due to manual processes, repetitive tasks, or errors caused by a lack of automation, it’s a clear sign that digital transformation is needed.
Lengthy procedures, duplicate data entry across multiple systems, and poor communication between departments lead to financial losses and reduced efficiency. Modern technologies such as ERP systems, document workflow automation, and artificial intelligence can significantly streamline operations and lower costs.
Manual Processes Increase Costs and Risks
Manual workflows require more employee involvement, leading to higher labor costs and increased risk of human error. Automation allows teams to focus on strategic tasks instead of repetitive actions. Companies that adopt digital solutions early adapt faster to market changes and avoid operational bottlenecks.
Efficiency Is Key to Competitive Advantage
By implementing digital tools, you can optimize resource management, reduce errors, and speed up key processes. Operational efficiency is a critical factor in maintaining profitability. If your business is slower than the competition, it's likely also generating lower margins—a clear signal that it's time for change.
How Do We Implement Digital Transformation?
We Implement Digital Transformation Projects That Evolve How Teams Work
AI Implementation for Business
We deploy AI to automate data analysis, customer service, and process optimization, ensuring they align with business context and objectives.
Process Automation
We eliminate manual and repetitive tasks through intelligent systems that accelerate operations and reduce costs.
IT Consulting & Digital Transformation Strategy
We develop comprehensive digitization strategies, selecting technologies and solutions that match business goals and company culture.
Startup Consulting
We help startups streamline operations and automate key processes, allowing them to focus on growth.
What Are the Results of Our Work?
97
%
3
%
97% Reduction in Technical Debt Costs
Through our consulting and by identifying a simpler solution to the problem, our client saved 97% of the budget originally allocated for eliminating technical debt.
5
min
30
min
6x More Tasks Completed in the Same Time
We implemented a custom CAD solution for our client’s team, reducing the time needed for repetitive tasks from 30 minutes to just 5 minutes, allowing them to complete six times more tasks in the same timeframe.
60
min
8
h
87% Reduction in Service Delivery Time
By optimizing processes and tasks, we reduced the time needed to prepare a paid newsletter reaching over 500 companies from 6–8 hours to less than 1 hour.
What to Focus on in Digital Transformation?
Organizational culture and people play a central role in the success of digital transformation. 80% of companies state that their culture supports or significantly supports digital initiatives. The success of a project depends on how well the organization manages change and whether employees are properly prepared. Resistance to new technologies and poor communication often lead to unsatisfactory results.
Measuring Results and Defining Clear Goals
Another key factor is tracking the impact of transformation and setting clear objectives. Companies that do not define specific success metrics struggle to evaluate the effectiveness of their digital initiatives. Clearly outlining the expected outcomes—whether improving customer service, reducing costs, or increasing operational efficiency—is essential for any digital transformation project.
A Coherent Digital Strategy Aligned with Business Goals
Only 1 in 5 companies has a formally developed digital transformation strategy. A transformation project must support long-term business goals rather than consist of isolated technology implementations. A well-planned strategy ensures digital initiatives contribute to overall business objectives.
Digital Skills and Resources
42% of companies attempt to manage digital transformation internally, but many fail due to lack of time and resources. Without the necessary expertise and tools, projects are often abandoned before delivering results.
Common Mistakes in Digital Transformation Projects
Organizational culture does not support change implementation
Unstructured deployments without clear goals
Lack of alignment between digitalization and business strategy
Inexperience in managing organizational change
How Do We Implement Digital Transformation?
1. Analysis and Goal Setting
A process and technology audit helps identify areas that need improvement.
We define measurable goals (e.g., increased efficiency, cost reduction, improved NPS, or higher conversion rates).
We create a tailored implementation strategy based on your company’s specific needs.
A successful digital transformation starts with a deep understanding of your company’s current state. We conduct a technological and operational audit to pinpoint key areas for improvement. Based on this, we establish clear, measurable objectives, whether it's enhancing operational efficiency, increasing sales conversion, or improving customer service quality.
The key to success is ensuring that the digitalization strategy is tailored to your company’s specifics. Our goal is to implement digital solutions that truly support business growth—not just to introduce technology for the sake of it.
Iterative Implementation of Changes
We implement technologies according to a structured plan and monitor results.
We regularly analyze outcomes and adjust our approach as needed.
The process remains flexible, allowing continuous optimization for real business benefits.
Digital transformation requires an adaptive approach. While we follow a defined implementation plan, we continuously evaluate the impact of changes, ensuring that obstacles are addressed, and strategies are refined based on actual results.
We don’t apply a "big bang" approach—instead, we gradually test and optimize implementations, minimizing risks and increasing the effectiveness of transformation efforts.
Scaling Digital Transformation
We analyze results and define the next steps for development.
We adjust the strategy to evolving business needs.
We take a long-term approach—transformation is an ongoing process that drives business growth.
Digital transformation doesn’t stop at the first implementations—it’s a continuous journey. After the initial phase, we evaluate outcomes and plan the next steps to fully leverage technological potential. We adapt strategies as the company grows and market opportunities change, ensuring ongoing process optimization.
Our goal is not just to implement digital tools, but to build a flexible organization that can scale and quickly adapt to changing market conditions.
Training and Team Adaptation
We prepare teams to work with new tools.
We conduct workshops and provide ongoing support to ensure a smooth transformation.
The success of digitalization depends on people—that’s why we invest in your team’s skills.
Even the best digital tools won't deliver results if employees aren’t prepared to use them. As we implement changes, we focus on developing team competencies, organizing workshops and training tailored to their needs.
We address concerns about change by demonstrating real benefits of digitalization for employees. Our practical approach ensures that teams quickly and effectively adapt, learning to integrate new tools into their daily workflows.
1. Analysis and Goal Setting
A process and technology audit helps identify areas that need improvement.
We define measurable goals (e.g., increased efficiency, cost reduction, improved NPS, or higher conversion rates).
We create a tailored implementation strategy based on your company’s specific needs.
A successful digital transformation starts with a deep understanding of your company’s current state. We conduct a technological and operational audit to pinpoint key areas for improvement. Based on this, we establish clear, measurable objectives, whether it's enhancing operational efficiency, increasing sales conversion, or improving customer service quality.
The key to success is ensuring that the digitalization strategy is tailored to your company’s specifics. Our goal is to implement digital solutions that truly support business growth—not just to introduce technology for the sake of it.
Iterative Implementation of Changes
We implement technologies according to a structured plan and monitor results.
We regularly analyze outcomes and adjust our approach as needed.
The process remains flexible, allowing continuous optimization for real business benefits.
Digital transformation requires an adaptive approach. While we follow a defined implementation plan, we continuously evaluate the impact of changes, ensuring that obstacles are addressed, and strategies are refined based on actual results.
We don’t apply a "big bang" approach—instead, we gradually test and optimize implementations, minimizing risks and increasing the effectiveness of transformation efforts.
Training and Team Adaptation
We prepare teams to work with new tools.
We conduct workshops and provide ongoing support to ensure a smooth transformation.
The success of digitalization depends on people—that’s why we invest in your team’s skills.
Even the best digital tools won't deliver results if employees aren’t prepared to use them. As we implement changes, we focus on developing team competencies, organizing workshops and training tailored to their needs.
We address concerns about change by demonstrating real benefits of digitalization for employees. Our practical approach ensures that teams quickly and effectively adapt, learning to integrate new tools into their daily workflows.
Scaling Digital Transformation
We analyze results and define the next steps for development.
We adjust the strategy to evolving business needs.
We take a long-term approach—transformation is an ongoing process that drives business growth.
Digital transformation doesn’t stop at the first implementations—it’s a continuous journey. After the initial phase, we evaluate outcomes and plan the next steps to fully leverage technological potential. We adapt strategies as the company grows and market opportunities change, ensuring ongoing process optimization.
Our goal is not just to implement digital tools, but to build a flexible organization that can scale and quickly adapt to changing market conditions.
Industries Where We Have Implemented Digital Transformation
iGaming
Real Estate
LegalTech
Consulting
Retail
Sales
EdTech
Construction Tech
Startups
Healthcare
Marketing
Production
Companies We've Worked With
They focus on communication, ensuring they fully understand our requirements for every planned task.
We needed to develop complex features for our application. They successfully planned, delivered, and documented everything without any issues. We even adopted some of their methods within our team and project management to streamline our workflow.
They focus on communication, ensuring they fully understand our requirements for every planned task.
We needed to develop complex features for our application. They successfully planned, delivered, and documented everything without any issues. We even adopted some of their methods within our team and project management to streamline our workflow.
Michał Klimorowski, Product Owner
They helped us achieve results and made project execution much easier.
We are very satisfied with how iMakeable managed tasks and communication. They were always available with ready solutions and were happy to adapt when needed. They seamlessly integrated with our internal communication processes and tools.
They helped us achieve results and made project execution much easier.
We are very satisfied with how iMakeable managed tasks and communication. They were always available with ready solutions and were happy to adapt when needed. They seamlessly integrated with our internal communication processes and tools.
Marcin Bajtek, Wiceprezes GISPartner
They have a great team of proactive experts.
There were no major issues during our collaboration. We feel that they are truly committed to addressing any communication challenges to meet their clients' expectations.
They have a great team of proactive experts.
There were no major issues during our collaboration. We feel that they are truly committed to addressing any communication challenges to meet their clients' expectations.
Piotr Ciżkowicz, StatXplorer
They exceeded our expectations and were fully committed to understanding our needs.
Depending on the case, preparing a newsletter and related legal documents used to take us 6-8 hours. Thanks to the solution provided by iMakeable, we can now do it in less than 60 minutes—with even more options available.
They exceeded our expectations and were fully committed to understanding our needs.
Depending on the case, preparing a newsletter and related legal documents used to take us 6-8 hours. Thanks to the solution provided by iMakeable, we can now do it in less than 60 minutes—with even more options available.
Olga Hetsun, Project Coordinator EcoMS
They exceeded our expectations relative to the proposed price.
The iMakeable team quickly and efficiently addressed all our needs, delivering creative and top-quality UX/UI designs. They managed the process and communication effectively, staying in touch even after the project was completed.
They exceeded our expectations relative to the proposed price.
The iMakeable team quickly and efficiently addressed all our needs, delivering creative and top-quality UX/UI designs. They managed the process and communication effectively, staying in touch even after the project was completed.
Mateusz Bodio, Managing Director RKKVC
Their team always knew exactly what to do at every stage.
They adapted seamlessly to changing technical requirements and met them without any issues. Their communication was always clear, understandable, and transparent. We felt completely confident in the app development part of our project.
Their team always knew exactly what to do at every stage.
They adapted seamlessly to changing technical requirements and met them without any issues. Their communication was always clear, understandable, and transparent. We felt completely confident in the app development part of our project.
Andrew, CEO Famebet
They are a team of ambitious, hardworking professionals who can offer the perfect solution for any task.
I chose to work with iMakeable because they immediately presented me with smart and reliable solutions—and most importantly, they delivered exactly as promised.
They are a team of ambitious, hardworking professionals who can offer the perfect solution for any task.
I chose to work with iMakeable because they immediately presented me with smart and reliable solutions—and most importantly, they delivered exactly as promised.
Michał Torz, e-dermatolog.pl
They were always happy to answer our questions and address any concerns.
We had a list of over 100 bugs that needed fixing and several new features to be developed from scratch. From the very beginning, we were impressed by their dedication and approach. The iMakeable team listened to us and proposed solutions that fully met our expectations.
They were always happy to answer our questions and address any concerns.
We had a list of over 100 bugs that needed fixing and several new features to be developed from scratch. From the very beginning, we were impressed by their dedication and approach. The iMakeable team listened to us and proposed solutions that fully met our expectations.
Piotr Błachnio, founder Poznajdealera.pl
Their entire team was always willing to help in unique situations and worked hard to solve any issues.
iMakeable supported us in developing our core services using Django/Python. Together, we built essential missing parts of our portal, allowing us to collaborate with clients more smoothly.
Their entire team was always willing to help in unique situations and worked hard to solve any issues.
iMakeable supported us in developing our core services using Django/Python. Together, we built essential missing parts of our portal, allowing us to collaborate with clients more smoothly.
Tomasz Szczęśniak, CEO Briefly
The transparency in iMakeable's communication is outstanding.
Their team is trustworthy and reliable. Whenever an issue arises, their manager is always the first to bring it to our attention, ensuring that we never face unexpected problems from their side.
The transparency in iMakeable's communication is outstanding.
Their team is trustworthy and reliable. Whenever an issue arises, their manager is always the first to bring it to our attention, ensuring that we never face unexpected problems from their side.
Michał Pierzchlewicz, CEO Teacode
We greatly appreciated their independence and dedication to the project.
Their team was highly self-sufficient and deeply committed to the project. We maintained constant communication with their team and management, always having the option to resolve any issues—but we never needed to. They seamlessly integrated with our team.
We greatly appreciated their independence and dedication to the project.
Their team was highly self-sufficient and deeply committed to the project. We maintained constant communication with their team and management, always having the option to resolve any issues—but we never needed to. They seamlessly integrated with our team.
Michał Nowacki, Co-Founder Codifive
Frequently asked questions
What Should I Do Before Starting Digital Transformation?
Before beginning digital transformation, it is essential to define the business goals your company wants to achieve. Are you focusing on:
- Process automation and increased team efficiency?
- Improving customer service, retention, conversion, and order value?
- Optimizing service delivery costs?
Analyze Existing Systems and Processes
Review your current systems and workflows to identify which ones need modernization first. This helps pinpoint potential challenges, such as:
- Lack of necessary skills within the team
- Overly complex processes
- The need to switch to new systems
Ensure Your Team is Ready for Change
Digital transformation is not just about technology—it’s about people. Consider whether your team is prepared for change and if additional training and support will be needed.
If you're unsure where to start, we can help you plan every step of your digital transformation.
Does Digital Transformation Mean Replacing All IT Tools in My Company?
Not necessarily. In most cases, we can integrate and automate your existing systems and applications to achieve the desired results within an appropriate budget. Many companies opt for a gradual implementation of new technologies and integration of current systems to avoid disruptions and errors during the transition. In some cases, optimizing existing solutions and enhancing them with modern tools like AI or workflow automation can be more effective than a complete system overhaul.
However, if your company relies on outdated systems that haven't been updated in several years, integrating them may not be cost-effective. In such cases, building a new system or implementing a ready-made solution might be a better approach.
No worries—we'll help you determine the best option before making any decisions.
How Long Does Digital Transformation Take, and How Much Does It Cost?
The timeframe depends on the size of your company and the complexity of your processes. Many projects begin with the automation of specific processes in selected departments, which can take a few weeks. Achieving full automation may take several months, while company-wide digital transformation can extend to a year or more.
The cost and duration of digitalization vary for each case—schedule a free consultation to get a more precise estimate. Keep in mind that digital transformation is an ongoing process, and monthly budgets may fluctuate, which is completely normal.
In recent years, digital transformation has become accessible even to smaller businesses. The rise of modern automation and AI tools has allowed small and medium-sized companies to benefit from process automation, data analysis, and management systems. For example, our smallest client is a one-person business selling drill bits online, while our largest client is a group of companies generating over a billion złotys in revenue.
What Should a Digital Transformation Strategy Include?
A successful digital transformation strategy must start with a clear understanding of the business goals your company wants to achieve—beyond just digitalization. Identifying which areas need digitalization and defining the problems technology should solve is the foundation of the strategy. It should align with your company's long-term vision, rather than being a collection of isolated technology initiatives.
Engagement Across the Entire Organization
For digital transformation to succeed, leadership and employees at all levels must be involved. It cannot be solely an IT or management project—it requires broad collaboration and company-wide acceptance. Effective change management is key, including transparent communication, addressing resistance, and providing necessary training. Teams should understand how new technologies will impact their daily work and what benefits they will bring.
Flexibility and Continuous Optimization
A well-designed digital transformation strategy must be flexible and include regular progress monitoring and adjustments based on changing requirements and data insights. Digitalization is a long-term process that requires ongoing optimization.
Our goal is to help businesses develop a strategy tailored to their needs, ensuring it aligns with real business priorities while avoiding the risks of random or ineffective digitalization efforts.
What Are the Most Common Myths About Digital Transformation?
Myth 1: Digital Transformation is Just About Implementing New Technology
One of the most widespread misconceptions is that digitalization is only about adopting modern technology. In reality, it’s a comprehensive process that involves organizational culture change, process optimization, and workforce development. Simply installing new IT systems without proper change management and employee engagement rarely delivers the expected results.
Myth 2: Digitalization is Only for Large Companies with IT Departments and Big Budgets
Another common myth is that only large corporations with dedicated IT teams and significant budgets can afford digital transformation. In fact, thanks to the rise of AI-driven tools and automation solutions, small and medium-sized businesses can also benefit from process automation, data analysis, and cloud-based management systems.
For example, our smallest client is a one-person online drill bit retailer, while our largest client is a group of companies generating over a billion złotys in revenue.
Myth 3: Digital Solutions Are Expensive and Only Scalable for Large Enterprises
Many modern digital solutions are scalable and adaptable to smaller businesses. Their implementation can significantly improve competitiveness while remaining cost-effective.
Digital transformation is not exclusive to corporations—it’s a valuable process for businesses of all sizes, helping them stay efficient, competitive, and future-ready.
Contact
Start Your Digital Transformation
Contact us to find out how we can help implement digital transformation in your company.
What Can You Ask Us?
- Which technology solutions are best for my business?
- Where should I start my digital transformation process?
- What benefits will process automation bring me?
- Which processes should be automated first?
