If you think good design is expensive, you should look at the cost of bad design.
Ralf Speth, CEO Jaguar Land Rover
Product Design - what is it?
Product Design involves designing applications and digital products in a way that meets not only user, but also business needs. UX/UI Design is part of Product Design, focusing on optimizing the interface and user interaction with the product or application.
The Product Design process combines user interaction design, functionality planning, and managing business needs to achieve your company’s goals and expected results.
Product Design - Why is it worth it?
The Product Design process allows for a thorough analysis of business needs and goals, followed by designing solutions that will achieve them. User needs don’t always perfectly align with the business objectives of organizations that create digital products and applications.
Product Design leverages data collected from testing, UX research, market analysis, marketing activities, and prior business agreements, ensuring that the solutions we design aren’t based solely on the designer’s experience but are data-driven.
Product Design benefits
Product Design is a combination of processes that emphasize the business context in creating applications and products. In our projects, we extend UX/UI Design with Product Design methods to deliver greater value for the companies we work with.
Value Engineering
We identify which product features deserve the most attention to achieve more with less.
Idea Validation
Our methods and processes help to determine whether a project decision is worth it before committing significant resources to its development.
Data-driven focus
We collect reliable data that enables us to make informed design decisions and save your budget.
Optimizing results
We continuously monitor key business KPIs and use processes to improve them.
Quick Results
We plan projects so that business outcomes are visible as quickly as possible - even after the first sprint.
Our UX/UI Design approach
Wireframing and Prototyping
We create interface wireframes and prototypes to visualize feature logic and make adjustments before the development starts.
User Research
We perform research and tests with potential app users to gather feedback and improve our approach.
Usability Testing
We make sure that the app’s features are fully understood by users.
UX Writing
Great communication that your users intuitively understand improves conversion rates.
User Flow and User Stories
We map out the ways users will interact with the application to identify any potential errors before it’s built.
A/B Testing
We use data and A/B testing to iteratively increase conversion rates and improve the performance of the products we design.
Wireframing and Prototyping
We create interface wireframes and prototypes to visualize feature logic and make adjustments before the development starts.
User Research
We perform research and tests with potential app users to gather feedback and improve our approach.
Usability Testing
We make sure that the app’s features are fully understood by users.
Typography and color scheme
By picking appropriate fonts and colors we enhance not only the aesthetics but also the readability and accessibility of the interface.
Design Systems
We create Design Systems to help teams quickly build consistent application interfaces.
Accessibility
We ensure that all users can seamlessly interact with our designs. Incorporating accessibility into UI projects enhances the overall user experience, even for those who don’t specifically need it.
Responsiveness and adaptability
Our interfaces are responsive and adapt seamlessly to different devices and screen resolutions.
Typography and color scheme
By picking appropriate fonts and colors we enhance not only the aesthetics but also the readability and accessibility of the interface.
Design Systems
We create Design Systems to help teams quickly build consistent application interfaces.
Accessibility
We ensure that all users can seamlessly interact with our designs. Incorporating accessibility into UI projects enhances the overall user experience, even for those who don’t specifically need it.
Product Design - how does it work?
We follow proven processes based on data collected throughout our work. A data-driven approach ensures that our projects will effectively meet business goals.
Discovery
Let’s schedule our first meeting, where we will learn more about your goals and plans. We’ll propose directions and solutions that we would like to explore together.
Workshops
A series of meetings where we gather information, analyze the problems to be solved, and define the goals we want to achieve during the project. The outcome of these workshops will be a comprehensive plan for creating a solution that accelerates your growth.
Design
We conduct user research and tests based on the prototypes we have designed. By leveraging the collected data, we will reduce development costs and minimize the number of changes that would otherwise be necessary after project delivery.
Development
Technology should drive your organization, not create additional challenges. We will implement the functionalities we design and accelerate the growth of your business.
Companies we have worked with
We highly valued their self-reliance and engagement in the project.
Their team was practically self-reliant and highly engaged in the project. We maintained constant contact with their team and management, having every opportunity to address any issues, but there was never a need to do so. They seamlessly integrated with our team.
We highly valued their self-reliance and engagement in the project.
Their team was practically self-reliant and highly engaged in the project. We maintained constant contact with their team and management, having every opportunity to address any issues, but there was never a need to do so. They seamlessly integrated with our team.
Michał Nowacki, Codifive Co-Founder
We were impressed by how easy it was to work with them.
Their team has proven to have enough experience to provide valuable advice on developing an MVP quickly and efficiently, while minimizing technical debt. Thanks to their work, we were able to substantially reduce the development time and costs.
We were impressed by how easy it was to work with them.
Their team has proven to have enough experience to provide valuable advice on developing an MVP quickly and efficiently, while minimizing technical debt. Thanks to their work, we were able to substantially reduce the development time and costs.
Tomasz Kozak, Legalspot CEO
iMakeable’s team is laser-focused on communication, ensuring they fully understand our requirements for each planned task.
We needed to develop complex features for our application, which required a deep understanding of mathematics for implementation. They were able to plan, deliver, and document these features without any issues.
iMakeable’s team is laser-focused on communication, ensuring they fully understand our requirements for each planned task.
We needed to develop complex features for our application, which required a deep understanding of mathematics for implementation. They were able to plan, deliver, and document these features without any issues.
Michał Klimorowski, RynekPierwotny.pl Product Owner
They did what we wanted in a way making a project easier for us, for a reasonable price.
We are very satisfied with the way iMakeable managed the tasked and the communication style. They were always available, with solutions ready and happy to adjust when needed. They also easily integrated into our internal communication procedures and tools.
They did what we wanted in a way making a project easier for us, for a reasonable price.
We are very satisfied with the way iMakeable managed the tasked and the communication style. They were always available, with solutions ready and happy to adjust when needed. They also easily integrated into our internal communication procedures and tools.
Marcin Bajtek, GISPartner VP
They have a great team of proactive experts.
There were no missed deadlines or major issues with the cooperation. We feel that they are truly dedicated to resolving any communication issues to meet the expectations of their clients. Their project manager improved the communication with the team of 6 stakeholders on the client’s side.
They have a great team of proactive experts.
There were no missed deadlines or major issues with the cooperation. We feel that they are truly dedicated to resolving any communication issues to meet the expectations of their clients. Their project manager improved the communication with the team of 6 stakeholders on the client’s side.
Piotr Ciżkowicz, Nunatak Capital
They exceeded our expectations for a software development company and were committed to understanding our needs.
Depending on the specific case, preparing the newsletter and the related regulatory acts used to take us 6-8 hours. With the solution provided by iMakeable, we can now do this in less than 60 minutes and have access to more options that we use every day.
They exceeded our expectations for a software development company and were committed to understanding our needs.
Depending on the specific case, preparing the newsletter and the related regulatory acts used to take us 6-8 hours. With the solution provided by iMakeable, we can now do this in less than 60 minutes and have access to more options that we use every day.
Olga Hetsun, Project Coordinator EcoMS
The company overreached our expectations for the proposed price.
After a series of discovery of our wants & needs, we have prepared the final project we wanted iMakeable to develop. The process was very well managed and the reponsiveness was super quick. Their team was in a close contact even after we paid and they wanted to be deliver highest quality.
The company overreached our expectations for the proposed price.
After a series of discovery of our wants & needs, we have prepared the final project we wanted iMakeable to develop. The process was very well managed and the reponsiveness was super quick. Their team was in a close contact even after we paid and they wanted to be deliver highest quality.
Mateusz Bodio, RKKVC Managing Director
The development team knew exactly what to do at any given time.
Their quality of work, transparency, and development processes were outstanding. The development team knew exactly what to do at any given time. There were no questions left unanswered. The developers were very self-reliant and required little guidance.
The development team knew exactly what to do at any given time.
Their quality of work, transparency, and development processes were outstanding. The development team knew exactly what to do at any given time. There were no questions left unanswered. The developers were very self-reliant and required little guidance.
Andrew, Famebet CEO
They were open-minded, ambitious, hard-working people who can offer the ideal solution for any given task.
The patients find the booking/payment system very intuitive, they are very fond of it. Moreover, the system is very reliable. The contact was first-class. I was able to get in touch with the team at any time. There were no delays. We could contact via videochat or phone.
They were open-minded, ambitious, hard-working people who can offer the ideal solution for any given task.
The patients find the booking/payment system very intuitive, they are very fond of it. Moreover, the system is very reliable. The contact was first-class. I was able to get in touch with the team at any time. There were no delays. We could contact via videochat or phone.
Michał Torz, e-dermatolog.pl owner
They were almost always available to answer any questions.
We had a list of over 100 minor and major bugs that needed to be fixed and new (killer) feature to be implemented from sketch. We have managed to fix all the reported bugs and issues together. At this moment, our platform is used by over 20 car dealerships in Poland and the number is growing.
They were almost always available to answer any questions.
We had a list of over 100 minor and major bugs that needed to be fixed and new (killer) feature to be implemented from sketch. We have managed to fix all the reported bugs and issues together. At this moment, our platform is used by over 20 car dealerships in Poland and the number is growing.
Piotr Błachnio, Poznajdealera.pl founder
Their entire team was always willing to help in non-standard situations and tried to solve all issues.
iMakeable helped us with Django/Python development of our core services. We have developed with iMakeable important missing parts of our portal and that allows us to cooperate with venues in a seamless way.
Their entire team was always willing to help in non-standard situations and tried to solve all issues.
iMakeable helped us with Django/Python development of our core services. We have developed with iMakeable important missing parts of our portal and that allows us to cooperate with venues in a seamless way.
Tomasz Szczęśniak, Briefly CEO
The transparency of iMakeable’s communication is fantastic.
Their team is trustworthy and reliable. Whenever an issue arises, their manager is always the first to draw our attention to it, so we know there will never be unexpected problems from their team. The collaboration has been going on for over 9 months, and we want to continue working with iMakeable.
The transparency of iMakeable’s communication is fantastic.
Their team is trustworthy and reliable. Whenever an issue arises, their manager is always the first to draw our attention to it, so we know there will never be unexpected problems from their team. The collaboration has been going on for over 9 months, and we want to continue working with iMakeable.
Michał Pierzchlewicz, Teacode CEO
Frequently asked questions
Why is UX Design important?
Good UX Design is crucial for many reasons, all of which directly impact the success of your product, service, or key business processes. Well-designed UX makes using your solutions intuitive and enjoyable, encouraging users to engage with and recommend them to others. UX Design focuses on ensuring that the solution is intuitive and easy to use for a wide range of users by analyzing their needs and tailoring the app’s functionality to them. This approach leads to increased engagement, retention, conversion, and competitiveness in industries where products and services are often similar.
Does UX Impact SEO and Marketing?
Yes. User Experience metrics, such as user engagement time, pages viewed per session, and bounce rate have become important factors in Search Engine Result Page website ranking. Additionally, well-designed UX is key to increasing and optimizing the conversion rate, which directly influences the return on investment for paid marketing campaigns and reduces customer acquisition costs.
How often should design be updated?
Design should be updated continuously using methods like A/B testing. Optimizing and adjusting the design is one of the easiest ways to increase your revenue - the more you simplify and enhance the User Experience, the more users you have and the higher their average purchase value will be.
Is this service right for me?
If your customer or user acquisition strategies rely on inbound marketing mechanisms (content marketing, SEO, paid ads, referrals, or traffic from social media platforms), UX optimization can significantly reduce customer acquisition costs. By optimizing UX, we can quickly identify methods that generate a fast return on investment from working with us - and deliver measurable results.
How long does it take to create a design?
In most cases, we can prepare an application interface prototype in less than several weeks. Contact us to determine the exact time needed to complete the design for your specific project.
Contact
What can we do for you?
Ask us anything - we’re eager to learn more about your needs and show you how we can address them.
The first step will be scheduling an online meeting where we’ll get to know your project better and gather information about the problems we aim to solve.
We’ll also answer any questions you have about the project and our work.