6 Technology Trends in the Real Estate Market in 2025

Technology is continuously transforming industries across the globe, and the real estate sector is no exception. Thanks to technologies such as artificial intelligence, IoT (Internet of Things), or Augmented Reality, clients will be able to make more informed purchasing decisions. When buying apartments or properties, clients pay attention to many key factors. First and foremost, location matters – proximity to schools, workplaces, access to public transport, or green areas.

Price and finishing quality are also important aspects. Modern amenities like smart building management systems and energy-efficient solutions are playing an increasingly significant role. As highlighted in a McKinsey report, IoT-based technologies and sustainable solutions are becoming key selling points in real estate, influencing clients’ buying decisions.

Whether we're talking about remote building management, precise market forecasts, or the automation of administrative processes, these technologies are already shaping the future of the entire real estate industry.

In this article, we’ll look at six key technology trends that could dominate the real estate market in 2025. You’ll read about how innovations are changing the landscape of the industry and what challenges and opportunities they create for companies that choose to implement them.

Artificial Intelligence and Data Analytics

Technologies related to artificial intelligence (AI) are already having a significant impact across many industries, and real estate is no exception. AI is transforming the way companies operate on the market, offering new opportunities in data analysis, process automation, and personalization of the user experience. What was recently seen as a tech novelty is now becoming standard in the daily operations of real estate firms.

The use of artificial intelligence and Big Data in real estate enables more accurate market forecasts, better valuations, and a deeper understanding of changing customer needs – all of which can lead to increased profit margins. Developers, real estate agents, and investors increasingly rely on AI to help them analyze market data more quickly and effectively, leading to better-informed investment decisions. In our article about the latest technology trends, we described how automation and data analysis are already transforming how modern companies operate.

For example, companies can use algorithms that learn how people make decisions. For instance: someone who rents an apartment, has a large amount of money in the bank, good creditworthiness, and lives with a spouse and children might be a great candidate to buy a property – valuable information for salespeople. Forbes discusses the use of Big Data in the real estate sector in more detail in one of its articles.

Thanks to AI and data analysis, decision-making is becoming more fact-based than intuition-based. AI-powered chatbots and customer service automation systems streamline client communication, helping to answer inquiries faster and automate many tasks, such as providing property availability or calculating loan installments based on individual parameters.

PropTech and Process Automation

Property Technology (PropTech) is revolutionizing the real estate market, and its impact will be even more noticeable in 2025. Process automation, one of the main pillars of PropTech, significantly speeds up and streamlines property management and sales or rental transactions. Thanks to digital platforms, processes that traditionally required significant manual effort can now be completed entirely online.

Practical automation examples

One effective application of automation is rental property management. Digital platforms like PlanRadar or Buildium enable property owners to automate many key processes such as lease signing or handling maintenance requests. Thanks to such tools, the leasing process, which previously took days or weeks, can be shortened to just a few minutes—eliminating errors and the need for face-to-face formalities.

Additionally, automated systems allow for quicker and more precise tenant identity and credit history verification, increasing transaction security and reducing the risk of renting to unreliable individuals. Companies can also monitor cash flows in real time, which improves financial control and budget optimization.

Impact on KPIs

Automation impacts several key KPIs in real estate management:

Reduced project completion times – Implementing process automation tools can shorten construction project timelines by 15–20% due to better communication and schedule monitoring. For example, platforms like Procore integrate various aspects of project management, allowing it to be managed in one place without switching between tools.

What is Procore?

Procore is a construction project management platform that supports not only general contractors but also property owners and subcontractors. It’s a versatile tool tailored to different roles in the construction process, enabling more efficient collaboration among all involved parties.

Key features for each group:

General contractors gain tools to manage subcontractors, schedules, budgets, and quality. The platform enables central monitoring of progress and quick response to delays or quality issues—all in real time, speeding up decisions and improving coordination.

Subcontractors benefit from features that help organize work and communicate with general contractors. The platform provides access to current plans, documentation, and progress updates—eliminating the need for physical meetings or numerous emails.

Property owners can track project progress, budgets, and manage contracts and settlements. Procore offers tools that ensure full transparency of the construction process, enabling control over costs and schedules, helping to avoid delays and budget overruns.

Benefits of working in one system:

With a centralized platform, all parties have access to the same up-to-date information, eliminating the issue of working with different tools and sources. This improves communication efficiency, reduces errors, and provides better control over project execution.

Regardless of your role—general contractor, subcontractor, or property owner—Procore facilitates task and process integration at all project stages, ensuring better control over costs, timelines, and execution quality.

It also allows real-time monitoring of compliance with safety and quality requirements and identifies areas that need improvement.

These features, gathered into one integrated system, help general contractors manage projects more effectively, leading to better control over timelines, costs, and the quality of work.

Reducing operational costs

Automating administrative processes such as contract verification or accounting significantly reduces operational costs. Studies show that companies implementing advanced automation solutions can reduce operational expenses by 10–15%. According to a report by Bain & Company, aggressive investment in automation can yield cost reductions of up to 17%, compared to 7% in companies that invest less.

Additionally, McKinsey's analysis shows that automating administrative tasks like document management and financial reporting improves resource management and eliminates time-consuming manual operations—leading to further savings. Automated reports and analytics enable faster decision-making, optimizing resource use and minimizing the risk of errors.

Virtual and Augmented Reality (VR/AR)

Virtual reality (VR) and augmented reality (AR) are becoming increasingly important tools in the real estate industry, offering new possibilities in sales and marketing. In 2025, these technologies will play a key role in how clients experience and make decisions about purchasing or renting properties. VR enables potential buyers or tenants to take virtual tours of properties without the need to be physically present. Clients can fully explore a property from anywhere in the world, which is especially useful for people searching from distant locations. Platforms such as Matterport offer virtual property tours that allow for a detailed examination of the apartment layout, window views, and room arrangements.

Matterport offers much more than just virtual property tours. Thanks to integration with augmented reality (AR) solutions, users can access additional features that enrich the virtual space experience. For example, through collaboration with the ViewAR platform, Matterport enables indoor navigation in large spaces such as museums or shopping centers, guiding users along virtual paths using AR (Matterport).

With ARConnect, the Matterport platform utilizes digital twin technology and features such as virtual staging and wayfinding. These tools allow users to interact with virtual elements in the real world, which is especially useful in property sales or tourism. Using spatial tags and integrated audio, ARConnect creates more engaging virtual tours, providing additional information about objects and audio guides (CAPTUR3D).

Thanks to these features, Matterport not only facilitates remote property viewings but also provides tools that can increase customer engagement and ease purchasing decisions, ultimately improving conversion rates.

Although Matterport is not yet generating net profits and continues to post losses, investors recognize the enormous potential of this technology in the future. In Q2 2024, Matterport reported a 29% year-over-year revenue increase, indicating growing interest in virtual tours and AR/VR technologies in the real estate sector (Aurum PropTech).

These increases, despite current investment costs, suggest that the market is actively developing these innovative solutions, expecting long-term benefits.

The acquisition of Matterport by other entities may indicate that despite temporary losses, investors view the company as a key player in the future development of the real estate market. Investors often take a long-term perspective, and in the case of VR and AR, they expect growing demand for these technologies to ultimately deliver significant profits.

We can therefore assume that companies choosing to implement VR and AR technologies now have the opportunity to capture a larger market share and secure future revenues.

Internet of Things (IoT) and Smart Buildings

With the development of the Internet of Things (IoT) and the construction of smart buildings, the way properties are managed is becoming even more efficient and automated. IoT, through a network of connected devices, allows real-time data collection from various systems in the building such as energy and water meters, lighting, heating, air conditioning, or security. This enables property owners to monitor energy consumption, respond to environmental changes, and optimize costs on an ongoing basis.

Smart energy management systems integrated with IoT allow automatic energy usage adjustment based on current needs, leading to significant savings. For example, temperature can be automatically regulated based on external conditions.

IoT systems also improve the comfort and safety of building residents or users. Smart locks, surveillance systems, and smoke or flood detectors can be monitored remotely, and property owners receive instant alerts about potential issues. IoT not only enables quick responses but also prevention – data collected from devices can be analyzed to predict technical problems and plan maintenance before failures occur. Such solutions are most popular in the United States, where about 72% of households have at least one security device, such as surveillance cameras, motion sensors, or alarms. 32% of homes have installed alarm systems, making them less vulnerable to break-ins.

By comparison, in Poland, real estate security systems such as alarms and monitoring are only just gaining popularity. Research shows that about 20% of Polish households have monitoring systems or other forms of electronic security. Additionally, a significant portion of people choose more traditional methods like security doors, used by about 30% of households. This doesn’t mean that such solutions won’t work in Poland — but it’s worth keeping in mind.

Property Planners and Project Management Platforms

Project management platforms such as PlanRadar offer comprehensive solutions for monitoring construction progress, managing budgets, and optimizing resources in real time. These tools enable effective management of projects from planning through to execution.

The standardization of apartment plans is becoming increasingly popular as it facilitates project management and the sales process. Developers using unified layouts for multiple buildings or apartments can roll out projects more quickly and reduce the time needed to adjust individual elements to different tools such as project management systems or sales platforms.

PlanRadar stands out in particular with its support for 2D plans and BIM models, which enable precise tracking of construction progress and integration of technical data. 2D planners allow tasks to be assigned directly on schematics, while BIM models support collaboration based on digital building representations.

Additionally, the platform allows for automatic report generation, rapid response to delays, and efficient team communication, all of which contribute to increased project efficiency.

Why Use Standardized Apartment Plans?

Using standardized apartment layouts further simplifies the sales process and property management across listing platforms. Standard apartment plans allow developers to present their offers more effectively. For example, when building 10 blocks where all floor plans are standardized, it becomes much easier to list these properties across various portals and sales systems.

Sustainable Development and ESG

The principles of ESG (Environmental, Social, Governance) are becoming a key trend in the real estate industry. In 2024, they pushed developers to adapt their projects to higher environmental standards, and in 2025, this trend will continue. Energy-efficient buildings equipped with intelligent resource management systems not only reduce operational costs but also attract investors, as confirmed by certifications like LEED and BREEAM.

ESG and Real Estate Benefits

Properties aligned with ESG principles can generate higher returns thanks to lower operating costs and increased market value.

Developers who adopt ESG principles gain a competitive edge. In cities like Warsaw, Berlin, or London, certified "green" buildings attract long-term tenants and investors, ensuring stability and a higher return on investment.

Why is this so important?

Institutional investors are increasingly guided by ESG principles in their investment strategies, as confirmed by numerous reports such as those conducted by EY. ESG compliance is becoming a priority in the real estate market not only because of rising investor interest but also due to evolving EU regulations.

The European Union has introduced ambitious goals regarding the sustainable development of buildings, which must be met in the coming years. By 2030, all new buildings in the EU will have to meet strict energy efficiency and environmental certification standards aligned with ESG principles.

This is a requirement that forces developers to adapt to new ecological standards. As a result, projects that do not comply with these standards may struggle to obtain funding and attract tenants—making investments in sustainable construction a necessity rather than a choice.

Summary

The year 2025 will be a pivotal moment for the real estate sector, where advanced technologies will shape the future of the industry. Artificial intelligence and Big Data will revolutionize market forecasting, property valuation, and service personalization. The use of PropTech and process automation will significantly accelerate transaction handling and property management while reducing operating costs.

Virtual and augmented reality (VR/AR) will play a key role in marketing and selling properties, offering clients more immersive and interactive experiences, accelerating decision-making processes. Meanwhile, the Internet of Things (IoT) and smart buildings will increase resource management efficiency and user comfort by enabling more precise control over energy consumption and enhancing security.

Thanks to modern project management platforms like PlanRadar, it will be possible to better monitor construction progress, manage budgets, and reduce delays. Companies that adopt these technologies early will gain a competitive advantage.

Finally, ESG (Environmental, Social, Governance) principles are becoming a core element of investment strategies, attracting investors seeking long-term, sustainable solutions. Implementing high ecological standards not only increases property market value but also attracts conscious investors and tenants.

These technologies will not only change how real estate companies operate but will also boost operational efficiency, creating new opportunities and challenges in a dynamically evolving market.