An Empathy Map, or empathy map, is a tool used in UX/UI design that focuses on a deeper understanding of users. This tool helps designers and development teams step into the users' shoes and understand their experiences, needs, motivations, and challenges. The Empathy Map is crucial for creating products that truly resonate with users and address their
In today’s digital age, design is everything! A lot of companies use design to further enhance their marketing and advertising, while others utilize it to help take their digital solutions to the next level. Regardless of what or where you are going to use design, it is always important to partner with a professional who can help you and guide you throughout the process. And that company is iMakeable!
Discover how to achieve increased e-commerce sales through UX optimization!
In this article, we present key strategies and tools to help you improve the quality of user experiences on your website, leading to higher conversion rates, greater customer satisfaction, and revenue growth. [...]
n every startup and company, there are numerous ideas that seem fantastic and flawless. However, in practice, a large portion of projects is initiated without consulting potential users. Project managers and founders often believe that they know the market and customer problems so well [...]
Software as a Service (SaaS) is becoming an increasingly popular service model, allowing users to access applications deployed in the cloud through web browsers or application clients. However, many [...]
Marketing actions are strongly influenced by psychology. Understanding your clients’ personas will help you elevate your KPIs and [reach your application goals](/it-services). One of the topics we would like to address today is the psychology of color. It defines the perception of your brand by your consumers based on colors that you have used in your design - are they willing to trust you and make a purchase? How do they perceive a “dark mode” design that is based on black and gray colors? Will green CTA button generate more conversions than a red one? How about yellow?
Design: a funny little word, isn’t it? What does it mean, exactly? Why do we keep mentioning it when you ask us for help creating a website? To be honest, the word itself is quite difficult to explain. The Cambridge English Dictionary describes it as either a drawing, a set of drawings, or the way […]
If you are not a software developer, building your brand-new, custom web application or upgrading your current one will require you to discuss your project with the project manager or your development team.