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How to choose colors for your UI Project? Colors in IT
Marketing actions are strongly influenced by psychology. Understanding your clients’ personas will help you elevate your KPIs and [reach your application goals](/it-services). One of the topics we would like to address today is the psychology of color. It defines the perception of your brand by your consumers based on colors that you have used in your design - are they willing to trust you and make a purchase? How do they perceive a “dark mode” design that is based on black and gray colors? Will green CTA button generate more conversions than a red one? How about yellow?
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PWA vs mobile apps – does your business really need a dedicated mobile application?
In many cases, mobile apps can boost your eCommerce sales by offering your clients an additional way to keep in touch with your business. There are many great examples of mobile applications that allow users to access your service in every moment and place of the Earth – some of good examples would be social medias like Facebook, Instagram or LinkedIn, and eCommerce apps like Amazon or Zalando.[...]
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